Matxi Corp 2nd Anniversary Celebration @ KLCC
On 21 September 2019, I attended Matxi Corp’s 2nd anniversary celebration, “Glory to Glory”, at KLCC in Kuala Lumpur. The company was founded in Vietnam as Matxi S.G., and the evening doubled as its grand launch in Malaysia. Around 2,000 of the company’s distributors flew in from about 30 countries, which made for a big, lively crowd in the hall.
The Big Announcements
The main news of the night was the company’s change of name from Matxi S.G. to Matxi Corp and its move into international markets. Malaysia was announced as its second market after Vietnam, with Korea and the USA named as the next targets. The company also announced a strategic investment from a Malaysian group and shared its aim of expanding to more countries by 2025.
About Matxi Corp
Matxi Corp is a direct-selling company that sells its products through a network of distributors and agents. Besides health and beauty products, it is involved in business training, and listed interests in areas such as real estate, printing and packaging, event organising and restaurants.
Giving Back
One part of the evening I liked was the focus on community work. The company spoke about its “You Deserve a Better Life” programme, which it said sets aside part of its monthly profits to help households in Vietnam, and its charitable foundation that runs An Nhien Home, providing care for children and the elderly.
Final Thoughts
With thousands of guests, big-screen presentations and plenty of celebration on stage, the event had the energy of a large corporate gala. It was an interesting look at how quickly some regional companies are trying to grow across Southeast Asia.
